E. PIRA & FIGLI
Chiara Boschis

E. PIRA & FIGLI Chiara Boschis

Piedmont

“It was a very exciting time when I started. This group of friends and I, the “Barolo boys” as they’re called now, were always exchanging suggestions and ideas. We wanted to make Barolo the best we could.” says Chiara Boschis, owner of E Pira e Figli.

“I remember in 1994, Giorgio (Rivetti) and I went around at night to green harvest so that the neighbors wouldn’t see how many bunches we were cutting. When my father saw the next day he said I was throwing away money, he was traditional and didn’t understand. But you know, I think when you want to do something completely different, you have to do it your own way.”

E Pira e Figli is a key player in the history of Barolo. The Pira family, whose members have been vignerons for generations, started producing and bottling wine at the end of the 19th century, receiving immediate recognition for their stellar quality.

When the Pira lineage ended tragically with the death of Luigi Pira, the estate was sold to the Boschis family, of Giacomo Borgogno FigIi. Chiara Boschis took the reins in 1990 with a clear vision of what she wanted to accomplish; to marry the extra­ordinary power of Barolo with approachability, enticing elegance, and lush, intense aromas. She vinifies exclusively from proprietary vineyards, located in the very best crus of Barolo: Cannubi, San Lorenzo, Via Nuova and Mosconi, for a grand total of 32 acres.

Annual production is a miniscule 5,000 cases. In the time Chiara has run the estate, she has quickly become a ‘Superwoman’ in the area, as one of only a few female winemakers in the Langhe. Her wines are also no strangers to the limelight, regularly garnering high praise from international publications.

Chiara is a farmer first. As a winemaker, she is a master of balance, crafting finessed and sophisticated wines that are some of the most aromatically dynamic expressions of Barolo today.

Wines

Dolcetto D’Alba DOC

The modest tannins and elegant structure typical of this grape variety make Dolcetto d’Alba an ideal “everyday wine,” enjoyable without being overwhelming. Ruby red in color with bright violet reflections, this wine is bursting with fresh fruit like Marasca cherries, wild strawberries and small red fruit on the nose. It’s particularly enjoyable slightly chilled on a warm summer day.

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Barbera D’Alba DOC

Of Piedmont’s three principal red grape varieties, Barbera is the most representative of the region, producing a medium-bodied wine that is enjoyable young, but can also age quite well for a few years. This Barbera d’Alba spends more than a year in oak barrels, granting it the “Superiore” designation and making for a more expressive wine. An intense ruby red with violet reflections, red fruits with a hint of spice come through on the nose. A full, round palate is supported by the marked acidity typical of this variety, imparting freshness and a harmonious finish.

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Langhe Nebbiolo DOC

This wine is a youthful expression of Nebbiolo, the same grape variety that makes up the region’s most famous wine, Barolo. Some of the younger vines from the Ravera vineyard in Monforte d’Alba are used to produce this Nebbiolo d’Alba.  The unique characteristics of this particular parcel of vineyard and terroir are best expressed when the wine is aged in small oak barrels, resulting in a kinder, more delicate wine – a perfect balance between elegance and structure.  Elegant perfumes of red fruit on the nose give way to dry, velvety tannins on the palate.

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Barolo Cannubi DOCG

The soil composition (a perfectly amalgamated mix of Tortonian and Helvetian soils, particularly rich in sand) and an ideal southern-facing vineyard exposition allow Chiara to produce an extraordinarily harmonious wine from Cannubi, the most famous Cru vineyard in all of Barolo. This is a regal wine whose nose expresses a myriad of sweet perfumes of spice and ripe fruit accompanied by the typical balsamic (mint and eucalyptus) notes characteristic of this unique vineyard. On the palate, an impressive structure and decisive tannins are complimented by a long, elegant finish.

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Barolo Mosconi DOCG

The most recently acquired parcel, the famous Mosconi Cru in Monforte d’Alba was purchased in 2009. The vineyard’s particular heavy clay soil (in some areas calcium carbonate and iron give the soil a reddish-gray color) lends considerable structure to this wine, making it a Barolo ideal for aging. A garnet red color is complimented by open perfumes of flowers and mature fruit with some spicy notes. This is a long-lasting wine of power and concentration with firm, velvety tannins.

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Barolo Via Nuova DOCG

Via Nuova (New Road) was the name of a small vineyard on the edge of the historical center of Barolo, the name coming from its proximity to the road (new at that time!) connecting Barolo to Novello. All that remains today of the road is a small walking path through the vineyards. The wine was produced as a single-vineyard Barolo for many years until, in 2010, this small Cru was incorporated into the larger Terlo subzone. And so, as a sort of homage to tradition, Barolo Via Nuova is now produced as a blend of 6 different vineyards: Terlo and Liste in Barolo, Ravera e Mosconi in Monforte d’Alba and Gabutti and Baudana in Serralunga d’Alba. This classic Barolo blend combines structure with elegance and complexity, emphasizing the particularities of each vineyard site. Though a bit timid when first opened, some time in the glass (or decanter) will reveal Via Nuova’s alluring ethereal floral and fruit perfumes.

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Press reviews

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