Conde Nast Traveler ()- "If you’re a Campari lover, then the Canelli, Piedmont-based Contratto Bitter should be the next bottle in your cart. Founded in 1867 by Giuseppe Contratto, it is best known as the oldest continuously operating producer of sparkling wine in Italy—but their aromatized wines and aperitivo bitters are also vastly popular among bartenders and aperitivo enthusiasts."
Food & Wine Magazine ()- "If you like Campari, you’ll love Contratto Bitter. It is rich and sweet enough that it can take on the role of other ingredients, including sweet vermouth. Stir it up with slightly spicy rye whiskey and you've got a pleasantly complex sipper that's super-sophisticated given that it's essentially made from two ingredients"
Wine Spectator ()- "Made from grape brandy and dyed with vegetables, this purplish red bitter is light, fruity, and almost tropical, tasting of hibiscus and strawberries. Try it In herbaceous cocktails like a Negroni Sbagliato."